We can improve social media virility of any business with the help of blogging. It is a proven fact. The article discusses some tips that would help to enhance the social media efforts put against the website. Since the website is the manifestation of the business in the online world, using blog posts would be beneficial to the social media requirements.
The first tip is to share the blog posts are shared as social media status updates. In social media marketing, it is important to follow through this step. If the administrator of the social profiles is not sure of what to post on Facebook, Google+ or Twitter, these blog links are best option. The idea is to have an 80-20 spilt. The 80 percent would be about updates that are not self-promotional and 20 percent would be self-promotional. The 20 percent updates can be the shared link from the blog content. The readers would find them valuable rather than a page full of self-promotional products or services. To begin with, sharing the blog content would drive the audience from the social media site to the blog. The blog acts as definitive platform that demonstrates the business knowledge in their niche. The garnered information gives a competitive edge, making the business authoritative in their industry. It would ultimately boost the brand in the online world. This in turn would affect the revenue generation.
Once the credibility of the blog posts have been understood, it is time to determine the time when the majority of the end-users will be online. Facebook Insights and other analytical machines would help in deciding the time, and thereby reformat the posting of the content. Different ways can be adopted when posting, to increase the engagement in social media marketing. It is important to remember that if the written content has any reference to another resource, it should also be mentioned in the social platforms.
The second point is to consider the process by which social sharing becomes effortless. This would drive traffic, as it would allow the customer to share content on part of the website. Business publishes are shared the most. One of the most effective platforms is LinkedIn. The website should include social sharing buttons in the blog. The next step is to ask the audience to share the content. Adding a great call to action button would make blog more popular.
The next thing to remember is that blogging would encourage the users to connect with prospect customers. The tip to follow relevant followers is to publish content that is exclusive and relevant to the niche. The content would make end-users engage with the business. Growing relevant followers requires reposting and including a call to action button at the end of the posts. Including follow buttons in the blog web page would facilitate in letting the users directly follow the blog. It is important to set up Google+ authorship in the blog. This would increase click-through.
The next thing to do is to send social advertising links in the blog content. It is equally important that the advertorial links be checked if the landing page or product page is not receiving enough traffic. The blogs can be marketed through the social advertising. Why is it important to market? People who are unaware of the business would more likely click on the informational link than the link to the sales page. If the objective of the website were engagement, the blog would get more likes, shares and comments than products or services page. Promoting via the Promoted Posts or Sponsored Stories would lead to boosting the number of fans.
The best practice to create an advert is to begin with a strong and catchy title, description and image. The more variations that the advertising would it enable easier testing the audience response towards the post.
One of the most important platforms to generate interest is social media marketing. Steven Brown thinks that implementing the blog in the social media platform would help in attaining an increased web presence.