Whenever we talk about the landing pages, the first thing that comes into the minds is the pay per click, wherein the destination URL in search engine offerings enables the marketers to drive keyword targeted audience to the optimized page. Whenever designing the landing page, we need to apply the basic mantra of “first engagement.” The users would select the pages when the content facilitates the connectivity with the intent. It should also be able to resolve the user’s enquiry. The page should be designed to engage the user and drive further user engagement. The following are some of the tips that can be included in the SEO strategy that would ensure the success of the campaign.
The best SEO companies in India would ensure that the primary headline of the landing page align with the intent of the website. The users usually notice the content layout, headlines, highlighted content, graphics, etc. The two seconds available, should successfully grab attention of the audience and provide immediate connectivity with the original search query. The second thing to ensure connectivity is to match the content with the query. Most users don’t read through the entire content and they take rash decisions based on the format they view. This short time span and with a pre-conceived thought, it is important the content should address all the queries.
It has already been established that majority of the audience don’t read what they see and make a decision based on the visual cues strewn on the page. They usually click only after finding what they expect to find. Most of the websites fail to reinforce this click expectation, missing the engagement of the user. They do not underscore the brand recognition and fail to provide the real-time business value. When evaluating the landing page, it is important to see that the brand is established through the page, and the page should provide the answer to the obvious query. Equally imperative for the SEO purposes, the brand should exude from all the landing pages. Whatever is to be done, it is equally important that the user’s intent is addresses. Information needs to be imparted and initiate further conversation with the end-users.
It is imperative that the landing page initiate key engagement with the users. The idea is to present information that would facilitate interaction. The details should be present in the obvious manner and not complicate matters. There should be obvious search functionality present on the page. Some things that mitigate the click backs and improve on-site engagement are by including breadcrumbs, filters, side navigation and related products.
Once all of the above has been implemented, it is important to ensure to include components that would be providing consistent user experience. The user interaction can be monitored and website proprietors can recognize all the inefficiencies that are causing click backs. Providing a distinct key buttons that show the next clicks, would facilitate the user in converting to the more core information. It would successfully provide a better user experience and improve the rank of the web page. The best SEO services would also integrate various social media tools and enable social connectivity. These social tools would be one of the key components acting as the source of prospect audience. It is important that the SEO professionals integrate these social signals, as they are important in closing the loop of user intent satisfaction, which would demonstrate the users and search engines as the support of the content.
The landing pages have always been integral to improve the conversion rates. However, when designing the landing pages it has become important that user experience, site usability and onsite engagement have been taken into consideration as they play a significant role in attaining the site’s page rank.
The best SEO companies India would stress on the importance of landing pages. Implementing ways that would improve the user engagement which would help in accomplishing better page rank, Steven Brown states the only the best SEO services should be integrated.